eCommerce & Email Marketing Specialist
Full-Time | Hawthorn East, Melbourne | Premium Women’s Fashion Brand

Shape the future of fashion ecommerce at a brand about to do the unthinkable.

OnceWas is entering a new era. As a premium Australian fashion label with a loyal customer base and global ambition, we’re about to roll out game-changing strategies that will offer our customers a kind of value never before seen in fashion — and we’re looking for an innovative eCommerce & Email Marketing Specialist to help lead the charge.

This is your opportunity to join a brand on the brink of breakthrough. We’re seeking someone with a proven track record in ecommerce and retention marketing — someone who thrives on email strategy, understands the intricacies of loyalty integrations, and can create highly effective email campaigns from concept to execution. You’ll work closely with the founder and senior leadership, driving powerful lifecycle strategies and optimising every touchpoint from first click to long-term loyalty.

About Us

At OnceWas, we’re a premium Melbourne-based label known for our timeless investment pieces that blend artistry with wearability—crafted to inspire confidence and empower self-expression. We’re a proudly Australian, female-founded brand with a strong focus on integrity, customer experience, and sustainable business growth.

We’re not just building a fashion brand—we’re building a community that empowers and uplifts women and a team that is passionate about the process.

What You’ll Be Doing

eCommerce Management (Shopify)

Oversee day-to-day Shopify operations including product uploads, merchandising, homepage and navigation updates

Launch new collections, campaigns and promotions in line with the marketing calendar

Implement and test new apps and integrations to enhance conversion and customer experience

Coordinate with developers and our VA for web improvements and technical execution

Manage Help Centre, FAQs and site banners to reflect seasonal offers and brand tone

Monitor performance and optimise merchandising based on sales data and user behaviour

Email & SMS Marketing (Klaviyo)

Own the strategy and execution of all campaigns (~30/month), ensuring alignment with brand tone and seasonal storytelling

Write compelling copy using ChatGPT or your own words, and design beautiful, on-brand email creatives using Canva or similar tools

Build, test and optimise automated flows for welcome, abandon cart, post-purchase, win-back and loyalty re-engagement

Integrate Klaviyo with Smile.io (or similar) to drive deeper loyalty engagement and customer retention

Segment audiences strategically to increase engagement and ROI

Regularly report on performance, A/B tests and flow effectiveness to drive ongoing improvement

Customer Experience & Loyalty Integration

Support the integration of loyalty incentives across email, web and SMS

Work closely with customer service (Gorgias) to align automated responses, campaigns and proactive retention journeys

Monitor and enhance touchpoints across the customer journey to ensure value is communicated at every step

Innovation & Brand Evolution

Play a key role in shaping how OnceWas delivers unbelievable value to customers — not just through discounts, but through experiences, access and storytelling

Help build the infrastructure that supports a loyalty experience unlike anything in the fashion industry

Stay up to date with emerging AI tools, CRM trends and ecommerce innovations to push our strategy forward

About You

3+ years' experience in ecommerce and lifecycle/email marketing (fashion experience a strong advantage)

Highly proficient in Shopify, Klaviyo, Smile.io (or equivalent), Gorgias, Canva & email automation flows

Confident writing, persuasive, on-brand copy and working with AI tools like ChatGPT to scale efficiently

Comfortable creating visually appealing, high-performing email and website creatives that tell the brand's story

Strong analytical mindset — you understand the data and what drives conversions

Self-motivated, detail-oriented and ready to build something truly different

Passion for fashion and brand storytelling

Why Join OnceWas?

Help lead the digital evolution of a fast-growing fashion brand with a clear vision

Join a purpose-led, female-founded, nimble and supportive team where your ideas are heard and actioned

Be part of something new — we’re not just growing, we’re reshaping the fashion ecommerce experience

Competitive salary package based on experience

Based in our Hawthorn East studio with flexible hybrid working options

Generous wardrobe allowance and product discounts

Birthday leave to celebrate your day, your way

Professional development and growth opportunities

Apply Now

Click Apply to submit your CV and a brief cover letter telling us what excited you most about this role—or why you’d love to join OnceWas.