The Role

The Australian War Memorial (AWM) is building a new public facing website (awm.gov.au) to better serve our diverse audiences. We're seeking an experienced Content Designer to lead activities that will inform and shape our new digital service.

Working as part of the multidisciplinary team, the Content Designer will play a pivotal role in designing, creating and managing digital content that engages and informs our audiences. The Content Designer will create engaging digital experiences developing content which places users at the centre of our digital communication activities.

The Content Designer will have the opportunity to influence and guide internal stakeholders on best practice digital communication. They will also contribute to the successful delivery of a major project using their high-level negotiation and cooperation skills.

This position will initially be filled for 3 months, with the possibility of extension and/or permanency.

Core Responsibilities

Content Strategy & Information Architecture

Collaborate with the team to develop a comprehensive Information Architecture based on user research findings

Design content frameworks and taxonomies that improve discoverability and user navigation

Define content types and required fields to support diverse publishing requirements

Ensure content strategy aligns with project objectives and user needs

Content Audit & Analysis

Conduct comprehensive audit of approximately 6,000 existing web pages

Assess content for relevance, accuracy, and quality

Identify content for retention, updating, migration, or removal

Document findings and provide recommendations for content improvement

Create records management workflow for old content documentation

Work with external vendors to scale up content audit and migration work when required

Content Design & Development

Design page layouts and content templates for key content types

Assist in creating wireframes and prototypes for user testing in collaboration with the Service Designer

Develop component-based design approaches

Ensure content meets Web Content Accessibility Guidelines (WCAG) 2.2 Level AA compliance

Apply AWM Style Guide standards consistently

Stakeholder Engagement

Work extensively with internal stakeholders across all Memorial sections

Facilitate content workshops and consultations with subject matter experts

Gather and document content requirements from various departments

Collaborate with external vendors and project team members

Support change management processes for content publishing workflows

Quality Assurance & Testing

Maintain focus on content quality and organisation throughout all project phases

Test content approaches and information architecture with target users

Support usability testing activities

Ensure content migration planning and execution meets quality standards

Validate content against user journeys and personas

Documentation & Governance

Develop content governance processes and publishing workflows

Create content standards and style guidelines

Document content migration procedures

Support development of training materials for content publishers

Establish content performance measurement frameworks

Reporting & Collaboration

Reports to Digital Delivery Manager

Works closely with Digital Content Manager, Content Strategist, Service Designer, and Digital Development Manager.

Collaborates with subject matter experts from across the Memorial

Engages with external vendors as required

Position Eligibility

Under section 22(8) of the Public Service Act 1999, employees must be Australian citizens to be employed in the Australian Public Service (APS).

All applicants external to AWM that are offered employment will be required to successfully undergo a National Police Check, even if they currently hold a security clearance. The check is conducted in accordance with the Australian Government Protective Security Policy Framework requirements.

Contact Information

For specific questions relating to this job vacancy, please contact: Gavin Tapp, (02) 6279 6948, [email protected]

For questions relating to the online lodgement of your application, please email the Recruitment team via [email protected]

Submitting Applications

Please note that applications can only be accepted through the Australian War Memorial jobs portal

To apply, go to Australian War Memorial – Employment Opportunities and complete the online application by 11:30pm, Wednesday, 20 August 2025

Notes

This recruitment process is being used to fill ongoing and/or non-ongoing position/s.

A merit pool of suitable applicants may be created which may be used to fill future ongoing and non-ongoing vacancies should they become available over the next 18 months.

Successful applicants engaged into the APS will be subject to a probation period.

The Memorial is committed to workplace diversity and maintains an environment that values the contribution of people from different backgrounds and experiences. The Memorial welcomes applications from Aboriginal and Torres Strait Islander people, veterans, mature age people, people from diverse backgrounds, and people with a disability.