Assistant Store Manager – Apparel and Beauty

• Permanent Full-Time Position
• Penrith, NSW
• 60K - $65K + Super + Team Incentives and Staff Discounts
• Be part of a high-profile brand launch in the apparel and beauty retail space
• Work in a beautifully designed boutique with a strong focus on customer experience
• Clear path to promotion, with ongoing development and mentoring from inspiring leaders

About the company

Our client is an international brand successfully expanding in the Australian market, focused on redefining the experience of apparel and beauty retail. With a commitment to inclusivity, empowerment, and elevated customer engagement, they’ve created a new boutique space in Penrith that blends luxury with warmth. The team is tight-knit, collaborative, and passionate about customer care. Career progression, wellness perks, and an uplifting team culture are all part of the offering.

Role summary

This is a key leadership role supporting the Store Manager in launching and operating the new premium boutique in Penrith. You’ll guide a team of stylists, set high standards for service and presentation, and help bring the brand vision to life. Perfect for someone passionate about retail leadership, team development, and customer connection.

Key Responsibilities

• Lead by example on the shop floor, driving exceptional service and sales performance.
• Coach and mentor your team, creating a positive and collaborative team culture.
• Support with stock management, visual merchandising, and floor presentation.
• Ensure smooth day-to-day operations, including opening/closing and reporting.
• Help implement new brand procedures, promotions, and customer experience strategies.

What You’ll Bring

• Prior experience in a retail leadership role (Assistant Store Manager or high-performing Supervisor level)
• Passion for styling, beauty, or lifestyle retail with a service-first approach
• Ability to lead and develop a team with strong emotional intelligence
• High attention to detail in store presentation and operational efficiency
• Positive, hands-on attitude with flexibility and initiative

What’s on the offer

This is a rare opportunity to be part of something from day one — shaping a premium customer experience with a brand that’s new to market but globally recognised. You'll be surrounded by a passionate, inclusive team and supported with clear progression toward Store Manager. Enjoy generous product discounts, incentives, leadership mentoring, and a positive culture where your contribution is valued.

How to apply

Click APPLY or contact Michaela at [email protected] for a confidential chat.