Position Title : Marketing Manager

Reports to: Founder, Coburns

Conditions: Full time, Monday to Friday.

This role may require work to occur on weekends, at night and interstate/overseas.

Location: Burrawang and Braemar NSW

Whenever craftsmanship, excellence and exclusivity meet, luxury is being born. Are you an experienced marketing professional with a passion for premium brands and a desire to shape a unique legacy?

Coburns is the home to some of the finest whisky being made in the world. Coburns, a family-owned luxury whisky producer, seeks a dynamic Marketing Manager to execute their direct to consumer go-to-market strategy. After 8 years of aging, their international award winning single malt whiskies are ready to bottle. This is your opportunity to be part of a 100-year vision of building one of Australia’s most exclusive luxury brands.

About Coburns

Established in 2016 in the Southern Highlands of NSW, Coburns is a testament to the craftsmanship, passion and dedication of its Founder. After 8 years of patiently aging whisky and building a community of followers, the brand is poised to launch its first releases through a unique membership model.

At this pivotal point in the brand’s evolution, it is sharpening its focus on member engagement, brand identity, and internal cohesion. As part of this transformation, a new opportunity has emerged for a sophisticated marketing leader to shape the way the brand communicates and connects with its members—today and into the future.

The Opportunity

Coburns are seeking a Marketing Manager to lead our brand strategy, elevate our market presence, and drive direct-to-consumer engagement. Reporting to the dynamic and entrepreneurial Founder, you will play a pivotal role in shaping the brand’s future, from developing comprehensive marketing campaigns to managing the exclusive Membership Club and e-commerce platform. You will be tasked with creating the systems, processes, and standards that bring the Founder’s unique vision to life.

Key Responsibilities

Brand Strategy & Development: Develop and implement a comprehensive brand strategy aligned with the Founder’s vision.

Marketing Campaigns: Create and execute innovative marketing campaigns across digital, print, and events.

Membership Club Management: Oversee the day-to-day operations of the Membership Club, organizing exclusive events and fostering community engagement.

E-Commerce Leadership: Manage the direct-to-consumer strategy, optimizing the online shopping experience and driving sales.

Social Media & Community Engagement: Develop and execute a social media strategy to build a strong online community and enhance brand visibility.

Market Analysis: Analyse market trends and competitor activities to identify growth opportunities.

Budget Management: Manage the marketing budget and ensure efficient resource allocation.

What We’re Looking For

8+ years in strategic marketing, brand leadership, or related fields.

Excellent communication and interpersonal skills.

Experience in premium, luxury, or lifestyle brands.

Proven ability to develop and execute comprehensive marketing strategies.

Strong understanding of digital marketing, e-commerce, and social media.

Excellent communication and interpersonal skills.

Strong creative instincts and the ability to produce marketing collateral (Adobe Illustrator) in-house is required

Who You Are

Elegant communicator – Polished, thoughtful, and articulate in every format.

Strategic & operational – Able to zoom out for brand vision and zoom in for daily execution.

Discreet & composed – Understands the nuances of prestige, privacy, and professionalism.

Resilient & self-directed – Energised by building something from scratch.

Emotionally intelligent – A natural collaborator with high EQ and low ego.

Detail-obsessed – Understands that in high-end environments, the little things make all the difference.

Committed to excellence – Balances tradition with tasteful innovation.

Community Builder - Passionate about fostering relationships and creating engaging experiences.

Why This Role?

This is a unique opportunity to shape the future of a luxury Australian brand. You will be the brand’s first dedicated marketing lead—setting the standard, building trust, and making a lasting impact. If you are driven by excellence in customer experience and a desire to bring creative vision to life, this is the role for you.

Apply now via the link below.

Applications close: Friday 16th May 2025