About Francom:

Francom is a leading provider of adaptable solutions and systems, specialising in franchising, debt collections, legal, finance, and compliance. With over 20 years of experience and a presence in seven locations across Australia and New Zealand, including Sydney, Newcastle, Melbourne, Brisbane, Gold Coast, Adelaide, and Auckland, we are committed to creating strategies that offer a competitive advantage, mitigate risk, and drive sustainable growth.

The Opportunity:

We are seeking a dynamic and detail-oriented Marketing Manager to join our Sydney team. This role offers an exciting opportunity to lead and execute various marketing initiatives, supporting our brand’s growth in some of Australia’s largest industries.

Key Responsibilities:

• Develop and implement marketing strategies that align with company goals and objectives.

• Hire, mentor, and manage a team of marketing assistants, providing guidance and support to achieve departmental targets.

• Conduct thorough market research to identify trends, consumer preferences, and competitive landscape to inform marketing strategies.

• Plan, execute, and monitor marketing campaigns across various channels, ensuring effective messaging and brand consistency.

• Manage the marketing budget effectively, ensuring optimal allocation of resources and tracking ROI on marketing initiatives.

• Analyse campaign performance metrics, prepare reports, and present findings to stakeholders, recommending improvements as necessary.

• Enhance brand awareness and positioning through innovative marketing tactics and partnerships.

• Work cross-functionally with sales, product development, and other departments to ensure cohesive strategies and successful product launches.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field.

• Proven experience as a Marketing Manager or similar role.

• Strong leadership skills with experience in managing and developing teams.

• In-depth knowledge of market research techniques and data analysis.

• Proficiency in digital marketing platforms and tools.

• Excellent communication and interpersonal skills.

• Ability to think creatively and innovatively.

• Strong project management skills and attention to detail.

Why Join Us?

At Francom, we value innovation, collaboration, and a commitment to excellence. Joining our team means being part of a forward-thinking organisation that offers:

• The chance to be a key member of a growing business where you can showcase your expertise in some of Australia’s largest industries.

• Competitive salary and benefits package.

• Engage in diverse and exciting projects that make a real impact.

• Collaborative and inclusive work environment.

• Opportunities for professional development and career progression.

If you are a strategic thinker with a passion for marketing and leadership, we would love to hear from you. Apply now to join [Company Name] and take your career to the next level.