About the Royal College of Pathologists Australasia

The Royal College of Pathologists Australasia (RCPA) is the leading organisation representing pathologists and senior scientists in Australasia.

Pathology involves the study of the causes of disease. Pathologists are specialist medical doctors involved in the diagnosis and monitoring of almost all acute and chronic illnesses.

The RCPA was established in 1956 and has been responsible for the training and professional development of pathologists since that time. We also provide training programs for senior scientists working in pathology.

RCPA has around 4500 members practising in private and public pathology sectors across Australasia, including Australia, New Zealand, Hong Kong, Singapore and Malaysia. The College is also responsible for the promotion of the science and practice of pathology.

The RCPA is a not-for-profit organisation governed by a Board of Directors. It comprises some 50 staff members and is located in the heritage-listed Durham Hall in Surry Hills, Sydney, NSW.

Values

Excellence

We take pride in what we do, and we serve our Fellows, Trainees and other members through innovation, continuous improvement and a consistent focus on meeting their needs.

Respect

We create trusting and enduring relationships with colleagues, members, government, allies and the community to advance our work and the quality practice of pathology.

Collaboration

We work in partnership with one another, our Fellows, Trainees and other members, and key stakeholders to deliver quality outcomes in pathology education and practice.

About the role
As a Digital Communications Coordinator, you will play a pivotal role in creating, managing, and optimising engaging content across multiple digital platforms. You will also be responsible for driving the College’s social media strategy, managing email marketing campaigns, and analysing performance metrics to inform future strategies. This role reports to the Marketing and Communications Manager.

Key Responsibilities:

Develop engaging content, including articles, social media posts, videos, graphics, and newsletters.

Ensure the accuracy and accessibility of content across the College’s website.

Support the production of reports, e-learning materials, and digital campaigns.

Develop and execute effective social media strategies to engage with medical students, junior doctors, Trainees, and Fellows.

Monitor and respond to comments, messages, and online discussions in a timely and professional manner.

Advise on the development of paid or sponsored content for social media platforms.

Track social media performance and optimise content based on analytics.

Write and design engaging email campaigns, event promotions, and membership updates.

Segment audiences and tailor messaging to maximise engagement and reach.

Analyse email performance and provide recommendations for continual improvement.

Track and report on key performance metrics (e.g., website traffic, engagement, conversions).

Use data-driven insights to refine digital strategies and improve content reach and engagement.

What We’re Looking For:

Essential:

Proven experience in digital content creation, social media management, and email marketing.

Strong understanding of analytics tools

Creative mindset with excellent writing, design, and communication skills.

Familiarity with the healthcare/medical education sector is a plus.

Ability to work independently and as part of a team.

Strong organisational and time-management skills.

Why work for the RCPA

The RCPA is currently undergoing a period of growth, diversification and rejuvenation, all with the ultimate goal of improving our services to better support our members and the communities they serve.

IMPACT

We offer meaningful, purpose-driven work. As a member of the RCPA team, you will be working to support the advancement of pathology and the pivotal role it plays in healthcare.

WORK-LIFE BALANCE

All work and no play…no way! We work hard in a collegiate and collaborative environment that allows us to enjoy balance in both life and work.

FLEXIBILITY

With a full-time 37.6-hour working week and flexible work options, we are a truly hybrid workplace. Staff are usually in the office twice a week (Tuesday is expected to be all in the office) and have the flexibility to work from home on other days.

BELONGING/GROWTH

Our strength is in the excellence of our people. We are committed to investing in our team and work culture to provide opportunities for personal growth and career development.

How to Apply

Applications are reviewed upon submission, so we encourage you to apply as soon as possible. Please provide an up-to-date resume and a cover letter addressing the key selection criteria. Applications without a cover letter will not be considered.

The RCPA is an Equal Opportunity Employer committed to diversity and social inclusion. We encourage people with a disability, those who identify as Australian Aboriginal and/or Torres Strait Islander peoples, mature age and people from culturally diverse backgrounds to apply for job opportunities.

All applicants must have the right to live and work in Australia.