Are you a creative person who thrives in advocacy and digital communication?

Are you comfortable with using multiple channels and platforms?

Are you a looking for a better work/life balance and would like to work part-time?

Are you looking to add meaningful work into your day with your current skills / experience in content production, information sharing and visual storytelling?

If you said 'yes' to any of the above, then we have the role for you!

Position Snapshot

Salary range - $85,126.08 - $91,587.60 (Pro Rata) Level 4 SCHADS Award 2010 + Superannuation (pay point dependent on qualifications and experience)

Part time 0.6FTE ongoing position – working across Monday to Friday (preferred), however we are open to other arrangements for the right candidate

The position is based in Melbourne CBD; however, we have hybrid arrangements with two days in the office (Tuesdays and Wednesdays)

We have generous not-for-profit salary packaging and annual leave loading

Position overview

The Digital Communications and Advocacy Specialist is an exciting new role at Vacro. The 0.6 FTE role will maintain Vacro’s digital marketing and communications presence with a focus on growing awareness of our work and driving social change in our priority advocacy areas.

Sitting in our innovative, cross-disciplinary Development team and reporting to our Senior Policy & Advocacy Advisor, you will use your skills across multiple digital platforms and your understanding of social and justice policy reform to develop and implement a digital communications strategy that enhances our work supporting people impacted by the justice system and their families.

You’ll be working for a growing, values-driven organisation that invests in professional wellbeing and development; values diversity, equity, and inclusion; operates a hybrid office/home working arrangement; and provides attractive remuneration including salary packaging.

About Vacro

Vacro is an independent non-profit organisation working with people caught in the criminal justice system and their families. Founded in 1872, we are Victoria’s oldest and only specialised criminal justice reintegration service. We provide reintegration, family, and employment support that enables people to create new beginnings for themselves and their families.

We value the expertise of people from a wide range of backgrounds. Because of the work we do, we especially value the expertise of First Nations people, people with lived experience of the criminal justice system, and people of diverse cultural backgrounds and identities. We also welcome applications from people with a criminal record. (We do not discriminate based on a person’s criminal record, however in some circumstances, contractual or legislative obligations may limit a person’s eligibility for certain roles. We are happy to have a confidential discussion about how these requirements may affect a candidate).

Many members of our workforce bring invaluable lived experience that enriches our teams with authenticity and diverse insights. These individuals not only possess professional skills, but also a profound understanding of the challenges and complexities that arise from their personal journeys. Their unique perspectives cultivate empathy and spark innovation, enabling us to develop solutions that are not only practical but also meaningful. At Vacro, you’ll be part of a culture that champions inclusivity and values every voice, empowering you to make a real difference in the lives of those we serve.

The opportunity

In this role you will:

Work with the Senior Policy & Advocacy Advisor to develop and deliver a strategic digital communications plan. Monitor and evaluate the implementation of this plan using digital analytics.

Create engaging content on a daily basis for use across Vacro’s digital platforms including website, social media, and newsletter.

Use desktop publishing and graphic design skills to create reports, program marketing, and advocacy content; oversee the professional production of collateral such as Vacro’s annual report.

Support the Senior Policy & Advocacy Advisor to manage engagement with the news media.

Manage in-house communications channels including the Intranet and internal newsletters.

Participate in event planning and management.

Build Vacro’s support base in our target audiences, including potential donors and funders; this will include digital fundraising campaigns such as an annual EOFY appeal.

Key selection criteria

Tertiary qualification in a relevant discipline, such as Media/Communications, Public Policy, or other Arts/Social Science; or working towards this qualification; or equivalent demonstrated experience.

Strong understanding of the criminal justice system and related policy areas in Victoria; or a proven ability to learn about a new policy and advocacy area quickly and thoroughly.

Excellent writing skills and a proven ability to produce proof ready written content with minimal editorial supervision, including translating complex information about criminal justice policy into compelling advocacy narratives.

Demonstrated experience working with a range of digital communications tools and platforms including website management, digital newsletters, and social media channels (for example, using Wordpress, Mailchimp, Hootsuite, or equivalent) to grow an organisation’s audience. Experience in multimedia content production is desirable.

Demonstrated experience in the use of these digital tools for the purposes of policy advocacy, law reform, or social change.

Some experience in graphic design and desktop publishing (for example Canva, InDesign, or equivalent), or demonstrated ability to learn this skill quickly.

Experience pitching and responding to news media is desirable.

Demonstrated ability to work independently, balance your workload, and manage your time effectively; strong interpersonal skills and capacity to work with colleagues across multiple disciplines; highly motivated and passionate to work in the not-for-profit sector on social justice issues.

How to apply

To apply, or for any enquiries regarding the role, kindly email us at [email protected] using the subject line: Digital Communications and Advocacy Specialist.

In your application, please include your CV, and a cover letter that addresses the following:

The key selection criteria in the position description

A sample of your writing that showcases your digital communication skills. This writing sample can be long form (e.g., a newsletter, a case study, or a video script) or short form (e.g., a series of social media posts, a set of infographics, or a storyboard).

Please email your application to [email protected] by COB Thursday 1 May 2025.