Marketing Specialist – Tyre & Automotive Industry
📍 Melbourne, VIC
💰 $75,000 + Super
🕒 Full-time | Immediate Start

About Us
SSS Wheels And Tyres Pvt Ltd is a trusted name in Melbourne's automotive industry, known for delivering high-quality wheels at competitive prices. We cater to a wide range of vehicles—from 4x4s and SUVs to commercial and performance cars. As our business continues to expand, we’re on the lookout for a talented Marketing Specialist with a passion for the automotive industry to join our team and drive our brand forward.

The Role
We’re seeking a creative and results-driven marketing professional who thrives in a fast-paced environment. In this role, you’ll play a key part in promoting our products, enhancing brand awareness, and reaching new markets.

Key Responsibilities:

Lead B2B Marketing Efforts:
Identify, target, and engage new business clients such as tyre retailers, auto workshops, fleet operators, and dealerships across Australia.

Customer Acquisition & Onboarding:
Visit potential business customers in-person to pitch services, understand their needs, and onboard them for bulk tyre supply partnerships and wholesale contracts.

Campaign Development:
Plan and execute targeted marketing campaigns (online and offline) tailored to wholesale buyers to promote special offers, new arrivals, and seasonal deals.

Market Research & Analysis:
Research market trends, competitor pricing, and customer buying behavior to refine targeting and positioning strategies for our tyre offerings.

Contract Negotiation Support:
Work closely with the sales team to support the negotiation of pricing, contract terms, and service agreements for long-term B2B customers.

Brand Development & Visibility:
Strengthen the company’s presence in the tyre and automotive industry through events, trade shows, B2B platforms, and partnerships.

CRM & Lead Management:
Maintain and manage leads and customer data in CRM systems. Track engagement, follow-ups, and progress towards sales targets.

Digital Marketing Execution:
Develop and manage digital marketing strategies including LinkedIn outreach, Google Ads, EDMs, and SEO campaigns aimed at B2B tyre buyers.

Content & Collateral Creation:
Oversee or assist in the creation of brochures, presentations, newsletters, and product sheets for wholesale marketing use.

Budget Management:
Allocate and monitor marketing spend efficiently to ensure maximum ROI across lead generation and conversion activities.

Reporting & Performance Tracking:
Provide regular reports on campaign effectiveness, customer engagement metrics, and business development achievements.

About You:

Tertiary qualification in Marketing, Business, or a related field.

Minimum of 2 years' marketing experience, ideally within the automotive or tyre industry.

Strong understanding of digital marketing strategies and social media platforms.

Excellent communication and collaboration skills.

Creative mindset with a proactive, problem-solving approach.

Industry experience in tyres or automotive accessories is advantageous but not essential.

What We Offer:

A competitive salary package plus superannuation.

Career growth opportunities in a thriving industry.

A supportive team culture with hands-on learning.

The opportunity to be part of a well-regarded brand in the automotive space.

Ready to accelerate your marketing career? Apply now and be part of our journey to drive innovation and excellence in the automotive market.