REPORTING INTO: General Manager, Ten Tops

About the companies

The first brand is Ten Tops, an exciting Discount Variety brand that sells Nothing Over $10 and has ambitious growth plans with nine stores and counting.

Job purpose

The Marketing Manager will working heavily with Ten Tops. They will play a key role by executing the marketing strategy and plan across both our Ten Tops Business to maximise brand awareness, customer experience, and drive traffic in the store. This role will be responsible for the execution of our marketing campaigns and events, will handle social media and will be accountable for the local marketing budget.

Duties and responsibilities

People:

Manage outsourced team in the Philippines

Liaise with PR Agencies and manage agency partners

Collaborate with buyers to plan marketing calendar

Campaigns:

Develop a local marketing plan, in line with the global marketing strategy

Coordinate local marketing campaigns with sales activities, targeting audiences, incorporating local variances

Execute in-store campaigns and local campaigns

Plan shopfront and order in-store material (e.g. posters and other marketing material)

Support central campaigns and coordinate with central Marketing function

Overall market responsibility for brand management and corporate visual identity, in line with company plan

Social Media:

Respond to customer requests on local social media and online communities including Facebook, Instagram, TikTok and LinkedIn

Support content creation through ideation, trends and statistics

Strategise, manage and post to Facebook, Instagram, TikTok & LinkedIn

Responsible for paid media strategies and execution with digital advertising agency

Customer Complaints

Supervise the management of ecommerce customer service, resolving or referring any issues that arise as appropriate (pending local ecommerce presence)

Local Events

Plan and execute local events, internal and external

Initiate local charity events

Handle local press, PR actions as well as local influencers

Budget/ Performance

Prepare and be accountable for local marketing budget optimising spend and output

Monitor and report on effectiveness of marketing communications and campaigns, including performance on plan vs. realised results as per decided objectives

Provide feedback on performance of central digital campaigns

Qualifications

Strong experience with creating and implementing a marketing campaign, marketing plan and calendar

Experience with social media management

Understanding of public relations and experiencing in handling external PR agencies

Personal Characteristics

Flexible and pragmatic attitude

Ability to connect, build relations and communicate effectively

Proactive and analytical mindset

Great organizational skills and ability to perform and adapt to a high demand, time-sensitive, fast-paced changing environment

Ability to quickly adapt to change