Our client, a Sydney based creative consultancy and full-service digital agency, is looking for their next Paid Media Specialist superstar to join the team!

About The Role

As a Paid Media Specialist, you will work in the paid team across a range of clients, planning, implementing, and reporting on the performance of paid ads across social and a bit of digital. You will need to understand how social platforms work to deliver best practice for promoted content so that their clients meet their business objectives through advertising. You are the sort of person that shows great initiative and understanding of the digital landscape including customer experience.

Key Collaborators:

● Social team

● Strategy team

● Creative team

● Account Management team

Responsibilities:

● Contribution to the strategic approach across social clients and campaigns.

● Ability to collaborate and respond to always on and campaign briefs.

● Developing effective media buying strategies.

● Plan and flight social media campaigns across Facebook, Instagram, TikTok, Twitter, Snapchat, Pinterest, Reddit and LinkedIn.

● Plan and flight SEM and Display campaigns through Google Ads.

● Optimise, analyse and provide data based insights on performance through using first and third-party tools.

● Maintain professional contact with clients to update them on the progress of live campaigns and provide recommendations on how to achieve better results through social media ad spend.

● Create media plans, with strategic objectives and approaches that support the clients business objectives.

● Provide accurate and timely reporting results internally and to clients.

● Actively manage workflow and assist to get tasks completed within set deadlines.

● Pursue solution-based outcomes.

● Ability to size up audiences to provide informed decisions on strategy.

● Provide insights on creative performance that will assist with the overall social content plan.

● Work closely with the Creative team in ideating fit-for-purpose, relevant, engaging social content for always on and campaign activity.

What We're Looking For:

● Minimum 2-3 years experience in social media ad platforms including Meta.

● Minimum 2-3 years experience in SEM and Display.

● Ability to manage multiple campaigns across multiple clients.

● Manage spends of at least $40k per month across multiple clients. Ideally you will have managed a minimum of $100k across your portfolio.

● Attention to detail is paramount.

● Must be strategic and performance minded, with an understanding of audience behaviour and how this translate to social media consumption.

● Experienced in using Google Analytics, Google Ads and third party data platforms.

● Have an understanding of the digital landscape.

● This role will have client-facing aspects, professional communication face to face and over email communications is essential.

If you are interested in applying for this role, please click the link now! Interesting role but perhaps not quite right? No worries, reach out to Dave for a confidential chat around other opportunities - [email protected]

We're proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.

Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.