Position Description Head of Brand & Communications

Reports to Museum Director & CEO

Responsible for Marketing and Communications Coordinator, interns

Hours 0.8 FTE (ongoing)

At the Jewish Museum of Australia, we illuminate Jewish life. At the intersection of art and Jewish culture, our Museum is a place for all people to share in the Australian Jewish experience. Through a vibrant calendar of onsite and online experiences and events, the Museum is recognised as one of Australia’s leading community museums. Celebrating global Jewish excellence and everydayness through an Australian prism, we inspire curiosity, conversation and play with engagement and connection at our heart. Guided by our strong belief in the power of museums to change lives, we create world-class exhibitions and programs that convey the stories of our diverse community designed to enhance social cohesion, and promote tolerance, understanding, inclusion and multiculturalism.

Primary Purpose

The Head of Brand & Communications plays an instrumental role for the Museum externally and within the leadership team.

The role is a key part of driving the Museum’s positioning and perception within the Jewish and wider community. You will be responsible for developing and delivering the Museum's public relations and marketing strategies and go to market campaigns, with a focus on audience generation, brand engagement and extending the Museum's reach and impact.

You will play a key role supporting initiatives of other teams and departments within the Museum including the marketing and promotion of exhibitions, public programs, fundraising campaigns and driving our social media platforms.

You are the leader that presents the Museum’s message to the world and that drives the brand positioning and resonance with our audiences and with our donors with a view to fostering engagement, connection and appreciation of the Museum and its mission and purpose.

This role is integral to realising the Museum's strategic objectives and promoting its organisational values internally and externally.

KEY RESPONSIBILITIES

Brand & content

· Coordinate the development, design and production of all Museum marketing materials, including brochures, onsite signage and organisational publications, ensuring consistency and adherence to the Museum's brand guidelines.

· Write and edit copy across appeals, direct, EDM, social media, publications and web.

Digital marketing

· Plan and oversee strategic and tactical digital marketing campaigns to promote the Museum's brand, exhibitions, programs and fundraising using EDM, social media, and web.

· Monitor and recommend improvements to the Museum's website.

· Oversee the Museum's social media accounts, email marketing platform and web.

Media, Publications and Stakeholder relationships

· Manage and develop the Museum's media database.

· Develop strategies in engagement and development of the Museum’s membership base

· Develop and manage strategic marketing alliances and partnerships to broaden the Museum's reach and increase its access to a variety of distribution channels. Pursue with the CEO opportunities to expand and extend the Museum's brand, from the Museum Shop to cultural partnerships.

Strategy & planning

· Develop, execute and regularly assess the Museum’s marketing and content strategy.

· Develop and periodically review the Museum's audience segmentation model and promote internal understanding and application of it.

· Manage and ensure organisation-wide implementation of the Museum's brand strategy and identity.

· Develop and deliver integrated campaigns for the Museum's onsite and online experiences and events, exhibitions and education programs.

· Analyse and evaluate the effectiveness of marketing and communications activities.

· Plan, manage and implement the fundraising campaigns, including messaging and delivery

Audience engagement and evaluation

· Create opportunities to capture and analyse audience insights and demographic data.

· Develop and oversee implementation of tools to evaluate audience engagement and obtain meaningful feedback.

Management Responsibilities

· Actively participate in regular Leadership and staff team meetings and contribute to a results orientated and collaborative culture of creativity, excellence and innovation.

· Manage staff, external contractors and interns to drive results and meet performance expectations

· Ensure implementation of and adherence to all existing Museum policies, procedures and work practices and that all organisational reporting requirements are completed in a timely and accurate manner.

· Prepare and manage annual operational budgets for the Brand & Communications department.

Applications close Thursday, 17 April

Candidates are invited to apply early as interviews will commence immediately for suitable candidates

Candidates must have current work permits for Australia and be available by no later than end of May to commence employment