About the Company

Our brands have empowered dental professionals to provide better, safer and faster dental care for over 100 years. Everything we do is about helping them deliver the best possible dental care, for the benefit of their patients and practice.

Join our team as a Product Manager– Treatment Centres and Instruments, and be a part of a leading global healthcare company specialising in dental care.

About the Role

Product Manager -Treatment Centres and Instruments

Reporting to the CTS and Corporate Strategy Lead, this is a fantastic full-time permanent opportunity for an energetic marketing professional to be a part of the world’s largest manufacturer of professional dental products to manage a premium, market leading portfolio in the dental industry. We are looking for an experienced and passionate product manager to take ownership of the Treatment Centres and Instruments and deliver exceptional results.

This is a diverse role that will provide you with the opportunity to utilise your breadth and depth of product management and marketing skills. You will be fully accountable for clearly formulating the assigned product portfolio’s direction, defining its success and closely monitoring field execution. The role requires commercial and cross functional team collaboration and coordination of marketing projects, campaigns, Key Opinion Leaders (KOL’s) and Clinical Education (CE) events.

This role will involve travel across ANZ and participation in trade shows and clinical education sessions outside of standard business hours. We are offering a fantastic full-time permanent opportunity with a collaborative and flexible team environment that provides you with the opportunity to develop your skills. You will have global exposure with local impact as you work for the world’s largest manufacturer of professional dental products and technologies with a reputation for premium quality.

About You

To be successful in this position, you will have

Experience and qualifications

• Degree in business majoring in marketing or a science-related discipline (science, medical or pharmacy) highly desirable.
• Experience with a medical, pharmaceutical or specialist business to business brand essential.
• Demonstrated product management experience preferably in the healthcare or dental industry.
• Experience working cross-functionally and foster strong internal working relationships.
• Demonstrated record of effective collaboration with field sales

Skills

• Advocates on behalf of the customer
• Values driven with an insistence on excellence
• Consistently meets Company standards, ethics and compliance requirements.
• Strong negotiation and influencing skills
• Results driven and strong analytical skills
• Excellent project management, planning and implementation skills
• Excellent communication skills – written, verbal and presentation
• Professional with proven ability to build appropriate relationships with key stakeholders
• Ability to convert marketing plans to action
• Accomplished presentation / facilitation/ training abilities.
• Ability to manage multiple priorities
• Ability to leverage available resources
• Professional with proven ability to build appropriate relationships with key stakeholder

Primary Objectives

• Responsible for growing sales and market penetration for an assigned product portfolio by undertaking market and competitive analysis to ensure pricing strategies position brands in the marketplace to optimize revenue and market share.
• Responsible for development of the ANZ marketing plan for the assigned product portfolio in collaboration with the relevant stakeholders.
• Responsible for the tactical execution of the ANZ marketing plan for the assigned product portfolio.
• Responsible for all content relevant to the assigned product portfolio including but not limited to catalogues, brochures, advertising, presentations, training support, social media etc.
• Responsible for developing and executing the CE plan for the assigned product portfolio in collaboration with the Implants Leadership Team
• Responsible for developing and maintaining relationships with KOLs and dental practitioners in collaboration with the Implants Leadership Team and others to ensure objectives as set out in the CE plan are met.
• Responsible for providing direct product support to the salesteam.
• Responsible for ensuring that the required knowledge levels with regards to our products are sound within the organisation and the market in general.
• Responsible for effectively managing inventory levels, minimising excess and obsolete stock (E&O) for assigned product portfolio in collaboration with the Operations team.

Market Penetration and sales growth

• Drives the development and execution of marketing plans and selling tools for respective product lines. This includes ensuring all content whether it be printed or in digital format is approved, adheres to the corporate brand guidelines and is in support of the growth plan.
• Analyse market data to identify key business drivers & growth opportunities. Undertake market and competitive analysis to ensure pricing strategies position brands in the marketplace to optimize revenue and market share.
• Tender preparation and involvement in the tender process to develop relationships that will enable Dentsply Sirona to become the preferred supplier.
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
• Effectively assess new product introduction offerings and successfully launch new products relevant to the Dentsply Sirona ANZ portfolio.

Clinical Education and KOL management

• Develop CE plan in conjunction with the relevant stakeholders
• Manage relationships from a CE perspective with KOL’s and dental professionals that deliver CE for Dentsply Sirona ensuring content is up to date, relevant and reflective of the ANZ marketing plan.

Sales Team Support

• Provide direct product support to the sales team, via co-calling with Sales Specialists in field as required.
• Monitor performance and identify areas for improvement, such as product knowledge or sales skills. Provide feedback to the Sales leaders and partner with them to address any opportunities for development.

Product Knowledge

• Ensure ongoing currency of functional knowledge via self-directed learning, proactive and effective involvement in training and development, and market research.
• Ensure ongoing currency of systems and procedure knowledge via self-directed learning and proactive and effective involvement in training and development.
• Ensure ongoing currency of product knowledge via proactive and effective involvement in training and development both as a participant and a presenter.
• Conduct appropriate internal and external market assessments to provide input into strategy development.
• Implement & co-ordinate local training and education programs.

Training & Education

• Ensuring a strong product knowledge of product portfolio and position of products in the market.
• Provide in-field product coaching to both internal and external stakeholders, as required.
• Partnering with Digital Implants and Training Specialist, ANZ to ensure Sales Representatives are suitably trained in the product range. This involves regular reviews of training material to ensure accurate and current content. It also involves delivering training in a variety of ways to ensure effective learning – this includes but is not limited to: face-to-face training, e-learning delivery, webinars etc.
• Responsible for the development, facilitation and evaluation of product training modules and achieving organisational training goals along with the Digital Implants and Training Specialist, ANZ
• Ensure ongoing currency of technical knowledge via self-directed learning and proactive involvement in training

Inventory management

• Work in collaboration with QARA team to develop/maintain robust complaints and product issue management processes (to ensure that product designs are suitable for the ANZ market, and customer complaints are resolved effectively and quickly).
• Proactively work with Operations team to manage inventory levels and minimise E&O for product portfolio.
• Proactively manage product portfolio to maximize key brands and eliminate brands no longer driving business and or without strategic purpose within portfolio.

Teamwork

• Work as part of a team, providing back up and support and sharing responsibility for completion of tasks as required.
• Provides support to Sales Teams to assist in achievement of sales and profit targets.
• Work closely with other Product Managers; Marketing Communications Manager, and Sales Leaders to leverage opportunities to expand Dentsply Sirona business and drive product related objectives.
• Work with cross functional teams across the business to deliver successful business outcomes.

More About Dentsply Sirona

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina, USA. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

Bringing out the best in people

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.

Equal Employment Opportunity and Diversity

Dentsply Sirona is an Equal Employment Opportunity Employer committed to fairness, respect and inclusiveness. We are proud to have a diverse and flexible working environment, please just let us know if you require any specific support or reasonable adjustments throughout the recruitment process and beyond, and we will do our best to assist. We encourage applications from everyone in the community, including people from indigenous and culturally diverse backgrounds, and also people with disabilities.