Marketing and Digital Media Manager

About Us
Boatshed Market are a highly regarded retail company renowned for our refined branding, strong market presence, and commitment to exceptional quality. Specialising in premium food retail, we offer the finest seafood, meat, cheese, fresh-cut flowers, fresh produce, and a sophisticated wine bar experience. With a loyal customer base and a reputation for excellence, we pride ourselves on setting high standards in both product quality and customer experience.

The Role
We are seeking an experienced and innovative Marketing and Digital Media Manager to join our senior management team. This role is a key driver in shaping the company’s brand strategy, increasing customer engagement, and delivering impactful marketing initiatives across digital and traditional channels. You will work closely with senior stakeholders to develop and implement creative strategies that elevate our brand positioning and drive business growth in Perth’s competitive food retail market.

Key Responsibilities

• Develop and execute a cohesive marketing strategy that aligns with business goals and strengthens brand identity.
• Lead brand development initiatives to enhance customer engagement and foster brand loyalty.
• Drive digital media campaigns across social media, email marketing, and content creation to expand our online presence.
• Collaborate with in-store teams to optimize customer experience and support promotional activities.
• Monitor market trends, competitor activities, and customer insights to refine marketing strategies.
• Manage marketing budgets, track campaign performance, and provide reports to senior management.
• Build strategic partnerships with influencers, media outlets, and local businesses to enhance brand visibility.

About You – Skills and Experience

• Experience: Minimum 5 years in a senior marketing role, ideally within retail, food retail, or FMCG.
• Expertise: Proven track record in brand development, digital marketing, and campaign execution.
• Skills: Strong knowledge of digital platforms, content creation, analytics, and customer engagement.
• Creativity & Vision: Passionate about brand-building with an innovative mindset to drive growth.
• Leadership: Ability to lead and inspire a team, fostering a collaborative and high-performance culture.
• Communication: Exceptional written and verbal communication skills, with a keen eye for detail and storytelling.

What’s On Offer

• Competitive salary with opportunities for career progression.
• The chance to take ownership of a well-established and highly respected brand.
• A dynamic, hands-on work environment where your contributions make a real impact.
• A supportive team culture with a strong focus on innovation and excellence.

How to Apply
To apply, please send your resume and a cover letter detailing your relevant experience and why you’d be a great fit for our team.

Applications will be reviewed, and suitable applicants will be contacted for an initial phone screening.
All applicants must have the right to work and live in Australia.
Recruitment agency approaches and referrals will not be accepted.