Digital Insights Specialist

Location: Melbourne
Job Type: Full-Time

About the Role

Our client, a leader in digital marketing and analytics, is seeking an experienced Digital Insights Specialist to join their team. This is an exciting opportunity to work with a Global Brand, providing analytics consulting and developing data-driven marketing strategies. The ideal candidate will have strong technical expertise, exceptional client relationship skills, and a passion for leveraging data to drive business success.

As a key player in the team, you will support marketing and audience data initiatives, manage high-profile client relationships, and implement analytics frameworks to optimize marketing performance. You will be responsible for deploying data tools, generating actionable insights, and driving innovation in data strategy and measurement.

Key Responsibilities

Act as a subject matter expert in data analytics platforms and data collection strategies.

Develop and implement analytics frameworks to measure and improve marketing effectiveness.

Provide consultative support to clients on best practices for data strategy, measurement, and implementation.

Oversee tagging, tracking, and reporting initiatives across digital marketing platforms.

Utilize marketing analytics data to generate insights and provide actionable recommendations.

Manage enterprise-level client relationships and ensure the successful execution of projects.

Drive innovation in analytics solutions and data-driven marketing approaches.

Qualifications & Experience

Our client is looking for a candidate who combines technical proficiency with business acumen. The ideal candidate will have experience in analytics consulting, marketing data strategy, and a deep understanding of digital measurement tools.

You should have:

3-4 years of stakeholder facing experience in digital/data analytics & insights.

Expertise in digital analytics platforms such as Google Data Products (GTM, GA4, BigQuery), Adobe Experience Cloud (Analytics, Launch, AEP), or Amplitude.

Experience working with BI/Data analysis tools such as Looker Studio or Tableau.

Familiarity with cloud data platforms (GCP/BigQuery, AWS, Snowflake) and their applications in marketing analytics.

Strong problem-solving skills and the ability to develop strategic, data-driven solutions.

A proactive and collaborative approach to working with cross-functional teams.

Excellent communication skills with the ability to translate technical insights into business recommendations.

Why Join?

Work with a leading company at the forefront of digital marketing and analytics.

Collaborate with top-tier enterprise clients and industry-leading brands.

Be part of an innovative and growing data team with clear opportunities for career advancement.

Lead and contribute to impactful analytics projects in a fast-paced and evolving digital landscape.

If you are a data-driven professional with a passion for marketing analytics and want to work with a forward-thinking company, we'd love to hear from you.