NGO Training Centre is a cutting-edge, industry-leading training institute located in Queensland, Australia. We specialise in delivering online professional training tailored for the Australian Aged Care and Disability Sector, offering comprehensive solutions aged care and disability support workers to executive leaders.

Experience our remarkable growth, boasting an impressive 230% year-on-year increase!

Exciting times are ahead as we prepare to expand into the international market and venture into the disability and aged care sector.

About the Role

As the Head of Marketing, you will lead our brand's growth by developing and executing innovative marketing strategies that increases brand awareness and solidifies our position as the leading provider of disability and aged care training. This role blends strategic thinking with hands-on execution, focusing on e-commerce, digital marketing, and impactful campaigns.

You will spearhead transformative initiatives, including digital campaigns, content creation, brand elevation, and omnichannel marketing strategies, all while advancing our vision for global excellence. Your creativity and analytical skills will enable the NGO Training Centre to reach a broader market and achieve a larger market share, all while promoting quality care.

Join our multi-award-winning organisation known for excellence and innovation. With a supportive team and ample resources, your contributions will be crucial in shaping our future success. Step into this career-defining role and leave a lasting legacy through your leadership.

Key Responsibilities

• Craft and implement innovative marketing strategies that align with our organisational goals.
• Strengthen our brand identity by ensuring consistent messaging across all platforms.
• Dive deep into market research to uncover emerging trends, customer insights, and new opportunities.
• Establish clear KPIs to gauge the success of our marketing initiatives and present results to the executive team.

• Oversee and execute comprehensive digital marketing campaigns, including SEO, SEM, email marketing, social media, and content creation.
• Optimise e-commerce channels to create seamless customer experiences and maximise online sales.
• Design and produce engaging marketing assets, including eye-catching visuals, compelling copy, and multimedia content.
• Utilise analytics tools to monitor campaign performance and make strategic, data-driven adjustments.
• Create vibrant, engaging social media content that boosts followers and enhances engagement across all platforms.
• Develop effective strategies to drive website traffic and foster positive brand recognition.

• Collaborate closely with cross-functional teams, including Sales, IT, and Learning and Development, to ensure alignment on marketing initiatives.
• Lead and inspire a high-performing marketing team as we grow.
• Build partnerships with external agencies, vendors, and influencers to enhance our marketing outreach.

• Develop and manage the marketing budget with a focus on maximizing cost-effectiveness.
• Negotiate contracts with external vendors to achieve a high ROI from our marketing investments.

• Strategic Marketing Leadership:
• Hands-On Execution:
• Collaboration and Team Leadership:
• Budget and Resource Management:

Requirements

• Strong proficiency in SEO
• Expertise in SEM
• Experience in executing EDM campaigns
• Familiarity with META advertising
• Knowledge of LinkedIn marketing strategies
• Proficient in utilising YouTube for promotional purposes

• 5+ years of experience in a senior marketing role with a strong background in e-commerce and digital marketing.
• Proven track record of building a robust social media following and engagement.
• Expertise in managing digital advertising platforms (e.g., Google Ads, Meta Ads Manager) and e-commerce systems (e.g., Shopify, WooCommerce).
• Strategy and Execution
• Exceptional creativity for designing and executing innovative campaigns.
• Strong analytical skills with the capability to interpret data for informed decision-making. (Google analytics)
• Hands-on experience in content creation, encompassing graphic design, copywriting, and video production (e.g., Canva, Photoshop).
• Solid understanding of working with CRM systems and marketing automation tools (e.g., HubSpot, Marketo, Klaviyo, Zoho CRM).
• Awareness of emerging marketing technologies and trends.
• Experience in the Disability and Aged Care sectors is desirable but not essential.
• Bachelor’s degree in Marketing, Business, or Communications.
• Certifications in digital marketing, e-commerce, or related fields are highly valued.
• Highly motivated self-starter with a proactive approach.
• Outstanding problem-solving and decision-making skills.
• Strong leadership and team collaboration abilities.
• Excellent organisational skills and attention to detail.
• Passion for innovation and staying ahead of marketing trends.
• Must be eligible to work in Australia and hold permanent residency.

If you are a visionary marketing leader ready to take on a significant role in shaping the future of NGO Training Centre, we want to hear from you!

Apply Now!

To express your interest, please submit your resume and a cover letter outlining your relevant experience.

Join us in transforming the training industry—together, we can create impactful learning experiences for those who make a difference!