Junior Creative Producer | Full-Time | Sydney, NSW | $60K - $70K

At What Matters Agency, we build brands that people obsess over. We tell stories that demand attention. We create content that makes an impact.

We collaborate with Australia’s leading hospitality brands, translating their vision into compelling creative that connects. Whether it’s crafting a brand’s social identity, producing high-energy campaigns, or capturing the moments that define a brand, we make sure every piece of content leaves a lasting impression.

And now, we’re looking for curious, creative, and wildly ambitious minds to join us.

You’re here because you crave something more—more creativity, more impact, more meaning. You want to do work that excites you, that gets people talking, that actually matters.

WHAT YOU’LL BE DOING:

This role is hands-on, fast-paced, and deeply creative. You’ll be at the heart of our production process, turning ideas into bold, culture-driven content that sparks conversations and makes a real impact.

• Own the pre-production process—plan, coordinate, and develop shot lists that don’t just capture moments but tell compelling stories.
• Stay one step ahead—diving deep into research, uncovering trends, and crafting campaign strategies that keep our clients ahead of the curve.
• Be on set, making magic happen—overseeing shoots, ensuring every frame aligns with the creative vision, and keeping energy high.
• Keep projects moving—manage timelines like a pro and make sure every piece of creative is delivered on time and at its best.
• Craft creative strategies that make brands impossible to ignore and campaigns that demand attention.
• Take control of social feeds—schedule content, maintain consistency, and ensure every post hits the right note.
• Create copy that demands attention—words that connect, inspire, and make people feel something, from bold campaign headlines to captions that spark conversation.
• Work closely with videographers and editors, bringing visual stories to life with precision and creativity.
• Provide thoughtful feedback on creatives, making sure every project stays true to the brief and exceeds expectations.
• Be the glue between clients and the team—keep communication seamless, expectations clear, and relationships strong.
• Work with the paid media team. Develop creative strategies that enhance performance-driven campaigns and maximize brand impact.

WHO YOU ARE:

• A true creative — You're a natural creative—ideas ignite in your mind, and you have the vision and skill to turn them into something unforgettable.
• A born organiser — You thrive on planning, coordinating, and making sure every detail is handled.
• A problem solver — Challenges excite you. You’re the person who finds a way to make it work, no matter what.
• You thrive on set— The energy of a production day excites you. You know how to stay cool, creative, and on-task.
• A social expert — Social media isn’t just something you use—you understand how it works, what makes content pop, and how to engage an audience.
• A communicator — Whether it’s with a client, a creative team, or a camera operator, you know how to keep things clear, collaborative, and positive.
• A learner for life — The digital world moves fast, and you love staying ahead of it.

WHY JOIN WHAT MATTERS?

At What Matters, we love to push creative boundaries, and deliver work that makes a difference. Here’s why you’ll love working with us:

• You’ll work with the best. Our team is full of high-calibre talent who challenge each other to be better every day. You’ll be surrounded by creatives, who are obsessed with making incredible work.
• You’ll never stop growing. Whether it’s mentorship, training, or career progression, we invest in your development. You’ll be encouraged to take risks, learn from your experiences, and level up your skills.
• Your ideas will be heard. Great ideas come from everywhere. If you have a vision, we’ll give you the space to bring it to life.
• Flexibility that works for you. We balance office time, shoot days, and WFH arrangements so you can be at your creative best.
• We’ve got your back. Whether it’s mental well-being, career progression, or just making sure you’re supported in your role, we take care of our people.
• Create for Australia's most iconic hospitality brands. Your work will be at the forefront of the industry, shaping the identity of top-tier venues and experiences.

HOW TO APPLY:

If this sounds like your next big move, we want to hear from you.

📩 Email [email protected] with the subject line: “Junior Creative Producer – [Your Name]”

Include:

Your resume - Show us what you’ve done so far.

Your story – Tell us about yourself in a way that feels true to you (it can be a few lines, a video, a creative deck—your call).

Your work – Got a portfolio? A TikTok account? A passion project? Show us what you’ve got.

Your why – What excites you about this opportunity? What do you want to create with us?