The Midfield Group is a multi-faceted meat processing company built on solid farming foundations and embracing the values of life on the land.

It was the core values of life on the land, an eye for livestock and faith in the fertile farmland of south-west Victoria which prompted Midfield founder Colin McKenna to enter into an arrangement with a local abattoir to process his livestock and offer it for sale in Melbourne in 1975.

This original arrangement proved fruitful and when the opportunity arose to purchase the municipal abattoir in 1988, Colin took a punt on the business.

Expanding markets, community values

Located in Warrnambool, in the heart of Victoria’s pristine Great South Coast region and one of Australia’s prime dairying regions, Colin and a group of dedicated key staff have expanded the business to a company with multiple divisions which is a major player in the domestic and export market, with beef, lamb, veal, mutton and their by-products traversing Australia and the globe.

Despite the growth, the fundamentals have never changed. The Midfield Group is a self-sufficient organisation with complete control over its products from paddock to plate.

Source: This is an extract from the company's own website