Title: Skin Clinic Marketing Coordinator

Job Location: Carlton

Employment Status: Full Time Role

About Us:
Clinica Lase is a leader in advanced skin treatments, dedicated to delivering exceptional results and care to our clients. We are looking for a Marketing Coordinator who can elevate our brand, increase visibility, and drive growth by managing all aspects of our marketing strategy with creativity and precision.

Purpose:
Attract and retain clients by positioning Clinica Lase as the premier skin clinic through innovative marketing campaigns, consistent social media engagement, and well-executed promotional strategies that reflect our commitment to outstanding service and skin health solutions.

Key Responsibilities:

• Develop and manage email marketing campaigns that drive engagement and client retention.
• Create, produce, and publish engaging content that aligns with Clinica Lase brand identity and values.
• Conduct bimonthly market analysis to identify trends and consumer behaviour, applying insights to enhance future campaigns and meet KPIs.
• Perform monthly competitor analysis and adjust strategies accordingly.
• Plan and oversee marketing campaigns, ensuring they align with our evolving brand message and market conditions.
• Manage all aspects of media planning, promotions, website updates, and the development of marketing materials.
• Oversee the coordination of events.
• Effectively manage relationships with external agencies to optimise campaign performance.
• Seek and manage brand collaborations, ensuring strategic alignment with our goals and target audience.
• Continuously refine customer communication efforts to improve the client experience.
• Stay current with marketing trends by continuing education and professional development.

Key Skills:

• Excellent communication skills, both written and verbal, with the ability to adapt to different audiences.
• Highly collaborative and able to work seamlessly with internal teams and external partners.
• Exceptional organisational skills with strong time management and multitasking abilities.
• Analytical mindset to assess performance metrics and adapt strategies for maximum impact.
• Meticulous attention to detail to ensure consistency in all marketing efforts.
• Customer-focused with a passion for delivering the best experience to every client.

Qualifications and Experience:

• Minimum 3+ years of experience in a marketing role, ideally within the aesthetic, beauty, skincare, or health industries.
• Proficiency in digital marketing tools such as social media platforms, email marketing software, SEO, and Google Analytics.
• Experience managing cross-platform marketing strategies encompassing content creation, campaign management, and market analysis.

Join Clinica Lase and take your marketing career to the next level while making a lasting impact in the world of skin!

Apply today with your resume and cover letter to [email protected]

Please note: This is an on site role so there will be no option to work from home. Only successful candidates will be contacted.