Marketing and Communications Manager

$110,000- $130,000 plus Super

National Role

Intelligent Monitoring Group

Looking to join a company with a legacy of trust and a leading presence in the security industry? Look no further! With over a century of expertise, Intelligent Monitoring Group is a name you can rely on. As one of the largest electronic security company in Australasia, we safeguard over a hundred thousand residential homes, businesses, and commercial enterprises.

At Intelligent Monitoring Group we will fully support and train on our processes and procedures to further develop your experience. You will operate in a fast paced, busy environment, offering loads of variety with the opportunity to learn new things.

We provide stability, career opportunity and an agile, flat structure environment, that empowers people and promotes autonomy. We are at the leading edge of security and assist people with their security needs at all levels, so you will never run out of new challenges and opportunities to grow.

We promote from within and provide internal and external training opportunities, there is secure parking available on site, wonderful café and eating facilities, social activities and more.

About the position

As our B2B Marketing Specialist , you are innovative and results-driven, with the ability and passion to amplify our brand and elevate our group to new heights. You will have an eye for aesthetics and brand consistency, capable of driving brand awareness projects and customer engagement through innovative and strategic campaigns.

The role requires you to work to communicate to the market the value of our Products and services, where you will be responsible for delivering impactful outcomes through collaboration with cross-functional teams to capture attention and drive results. As a Communications specialist you will also project manage, ‘marquee campaigns’ to shape brand presence for Australia.

To summarise you will:

Develop our Capability Statement: Determine design and formulate a Capability Statement or Statements that resonates with our employees and the broader market, understanding our USP and driving this as the businesses point of difference to the market

Brand Strategy: Craft and oversee a cohesive brand strategy, ensuring consistency in identity, messaging, and positioning. Managing our Web site presence and Web interactions for lead generation, including customer communication, while enhance brand reputation and proactively addressing challenges to maintain credibility. Building on established brand equity to unlock new market opportunities. Managing product launches, brochure, and packaging design.

Lead Marquee Campaigns: Plan and project manage, execute high-impact marketing initiatives across the business, ensuring alignment with business goals and brand strategy.

Collaborate Across Teams: Partner with National and Regional teams across brand, field, content, performance marketing and more, to deliver end-to-end integrated campaigns that resonate with the target audience.

Drive Strategy: Develop and implement insight-led integrated marketing plans, leveraging multi-channel approaches including ATL, digital, events, PR, and partnerships.

Manage External Partners: Brief and manage external creative, media and sponsorship agency partners, publishers, and freelancers to ensure work is delivered to brief and budget.

Measure and Optimise: Using data-driven insights, track full funnel campaign performance, brand health metrics and other performance metrics to refine strategies and maximise ROI.

Tender Submissions: Establishing a Tender response process, including layout and format, tender writing development and training. Establish knowledge of private and government procurement contracting and tendering principles.

About you

You are a strategic thinker and innovative marketer with a proven track record of driving brand awareness, generating leads, and delivering tangible business outcomes.

To excel in this role, you will need:

Marketing Degree or similar

Over 10 years of marketing experience

Have a proven track record of success in similar role

Previous Content writing experience (SEO knowledge required)

Expertise in digital advertising

Content management systems updates (CMS) (Desirable)

Exceptional writing and editing skills, with a keen eye for detail

Strong organisational skills to meet multiple deadlines simultaneously

Be a ‘Big Ideas’ individual who can lift the experience of the company and team in the area of marketing

Strong strategic vision and the ability to develop and execute innovative marketing strategies.

A data-driven approach to measuring and optimising marketing performance.

Expertise in brand management and a deep understanding of market trends.

Proven experience in bid or tender writing

Experience in establishing a tender and bid submissions process that our business developers can follow.

Collaborative mindset and ability to work effectively with teams across the organisation

Proficient in Microsoft Office, together with a working knowledge of Power BI or Tableou desirable, together with working knowledge of Google analytics - Google Sheets and Adobe.

What's in it for you?

Play a pivotal role in shaping the brand of a respected and industry-leading organisation.

Join a forward-thinking business that thrives on innovation and excellence.

Work on strategic initiatives that deliver real, measurable outcomes.

Join an established and well-regarded Security Service business with a solid reputation and uniquely different approach to future growth

Have true empowerment and backing from the business managers

Autonomy and flexibility within your role

A career path that will consolidate your skills

To find out more…….

Contact us …..

If this opportunity is of interest, then Join us in ensuring peace of mind for our customers and explore a fulfilling career at Intelligent Monitoring Group.

Please apply on Seek with your Resume if you are deemed suitable for the role, we will contact you to conduct a confidential interview.

Looking forward to your application