A bold, cheeky, and fast-growing direct-to-consumer (D2C) brand born in Australia and loved by a global community. With vibrant designs, strong community engagement, and a cult following, this business is on a mission to redefine comfort, style, and self-expression.
Now entering an exciting phase of expansion, the business is seeking a fearless, strategic, and creative Chief Growth Officer (CGO) to lead the charge across product, brand, marketing, and global markets.
The Opportunity: This is not your typical growth role. Reporting directly to the CEO, the CGO will unify strategy across marketing, product innovation, and customer experience to build a globally recognised, category-defining brand.
Responsibilities include:

• Leading customer acquisition, brand marketing, and product development
• Driving innovation and expansion into new products and international markets
• Championing a test-and-learn culture that blends creative energy with commercial results
• Coaching and empowering high-performing teams
• Working cross-functionally to align growth with broader revenue goals

Key Responsibilities

• Develop and execute the growth strategy with a focus on acquisition, retention, and lifetime value
• Unify performance marketing, creative campaigns, product innovation, and community engagement
• Lead influencer and creator partnerships, and manage campaign planning
• Guide new market entry from research to go-to-market launch
• Foster a culture of creativity, customer obsession, and results-driven leadership
• Collaborate closely with Revenue, eCommerce, Retail, and Finance to achieve shared goals

What Success Looks Like

• Strong uplift in brand demand and customer acquisition
• Meaningful improvements in customer lifetime value (LTV) and retention
• Launch of new product lines that enhance brand and customer growth
• Successful market entry and early traction in international territories
• A brand that is consistently seen as fun, fresh, bold, and community-driven
• Empowered teams that move fast, think creatively, and deliver consistently

The Ideal Candidate

• Strategic commercial leader with proven experience in brand-led eCommerce or consumer growth
• Expert in acquisition, retention, product-market fit, and digital community building
• Hands-on leader who balances creativity with data-driven thinking
• Collaborative, energetic, and confident working in fast-paced, scale-up environments
• Track record of launching into new markets and building cross-functional momentum
• Known for driving high standards while creating a positive, empowered team culture

What's on Offer

• A pivotal leadership role during a high-growth phase
• Full ownership of growth strategy and brand momentum
• A fun, fast-paced, values-driven environment
• Competitive salary and long-term career development opportunity