SEO Specialist (4 day work week) – Lead Organic Growth for a Market Leader & Global Expansion

Location: Onsite – Varsity Lakes, QLD (No Offsite Work)
Employment Type: Full-Time (4-Day Workweek: Monday – Thursday)

PocketAid

We are the #1 OTC hearing aid company in Australia, founded by hearing specialists with decades of experience in the hearing industry. We’re expanding throughout Australia and launching two new global websites to bring our expertise to a worldwide audience. Our content-driven strategy includes video, articles, and AI-powered tools, and we need a skilled SEO Specialist to drive organic traffic, build domain authority, and scale our success internationally.

The Role

You will be responsible for developing, executing, and optimising SEO strategies across our market-leading Australian site and our two new global websites. Working onsite with a small but highly capable team, you’ll ensure our organic presence remains dominant while expanding into new markets.

This is a Monday-Thursday role—enjoy a three-day weekend every week while working in the stunning Varsity Lakes District, a location known for its waterfront lifestyle, vibrant cafés, and outdoor leisure spaces.

Become a Subject Matter Expert

To ensure our content stands out as authoritative and trusted, you will need to develop a deep understanding of hearing technology, OTC hearing aids, and the industry landscape. Your role will involve collaborating with experts, conducting research, and ensuring that all SEO-driven content aligns with our industry expertise.

Key Responsibilities

SEO Strategy & Execution

Develop and execute an SEO strategy that drives organic growth, traffic, and conversions.
Identify high-impact content opportunities and support content-driven SEO initiatives.
Monitor, test, and refine SEO strategies to stay ahead of Google’s evolving algorithms.

Content Development & Industry Expertise

Research and learn about the latest advancements in hearing technology and OTC hearing aids.
Work closely with industry experts to create high-authority, well-researched content.
Ensure content aligns with E-E-A-T principles and is medically accurate, engaging, and SEO-optimized.
Assist in producing articles, video content, and AI-driven tools to educate and convert customers.

Technical SEO & Site Optimisation

Conduct in-depth SEO audits and resolve technical issues.
Ensure proper implementation of schema markup, canonical tags, hreflang attributes, structured data, and indexing best practices.
Work with developers to enhance site performance, crawlability, and mobile experience.

On-Page SEO & Content Optimisation

Optimise metadata, headings, and internal linking for better rankings and user engagement.
Ensure all content aligns with E-E-A-T principles and search intent.
Work closely with content creators to develop video, AI-driven, and article-based SEO strategies.

Off-Page SEO & Authority Building

Strengthen domain authority through high-quality link-building and outreach strategies.
Perform backlink audits, build relationships for guest posting, and execute digital PR campaigns.
Monitor and manage backlinks to maintain site health.

Competitive & Market Analysis

Research and analyse competitors’ SEO strategies, content performance, and backlink profiles.
Stay ahead of Google updates, AI-driven search trends, and industry best practices.

Reporting, Analytics & Performance Monitoring

Track, analyse, and report on SEO KPIs (organic traffic, rankings, CTR, conversions).
Deliver weekly reports with actionable insights and recommendations.
Use SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.

Who You Are

A seasoned SEO expert with a track record of growing and optimising websites.
Data-driven – You thrive on insights, analytics, and results.
Technical & creative – You balance the science and art of SEO.
A proactive team player – You collaborate with content creators, developers, and marketers.
An industry learner – You’re eager to dive deep into hearing technology and become an expert in the field.

Requirements

✔ 5+ years of hands-on SEO experience, ideally with global and eCommerce sites.
Proven ability to scale organic traffic and conversions.
Strong knowledge of content-driven SEO (video, AI tools, long-form articles).
Proficiency in Google Analytics, GSC, Ahrefs, SEMrush, Screaming Frog.
Experience with high-quality link-building and authority development.

Excellent analytical, reporting, and communication skills.
A willingness to learn and become a subject matter expert in hearing technology.

Why Join Us?

🏆 Work with the #1 OTC hearing aid company in Australia.
🌎 Drive SEO strategy for two new global brands.
📈 Lead organic growth initiatives from the ground up.
💡 Work with innovative content (AI tools, video, articles).
🚀 4-day workweek (Monday-Thursday) – enjoy a 3-day weekend every week!
🏢 Onsite role – collaborate directly with a dedicated team in Varsity Lakes, QLD.
🌊 Enjoy the benefits of working in the beautiful Varsity Lakes District – a vibrant location with, parks, cafes, and outdoor lifestyle perks.

How to Apply

If you’re ready to take on an SEO leadership role that blends technical, on-page, and content-driven SEO while developing expertise in hearing technology, we want to hear from you!

Apply now with your resume, portfolio, and a brief note on your biggest SEO win. 🚀

Please do not apply for this role if you wish to work offsite. This role is on-site only.