Lead the product strategy and top-of-funnel experiences for this leading health and wellbeing website platform.

THE CLIENT

My client is a leader in the health and wellbeing space and are seeking a skilled Product Manager to lead the development and optimisation of our website platform. This role will focus on improving user experience, driving business outcomes, and ensuring seamless platform performance. You’ll collaborate with cross-functional teams, including engineering, design, and marketing, to deliver a best-in-class digital experience.

THE ROLE:

In this role you'll be responsible for:

• Own the end-to-end product lifecycle for the website platform, from strategy to execution.
• Define and prioritise the product roadmap based on business objectives, user needs, and technical feasibility.
• Collaborate with engineering, UX/UI, marketing, and stakeholders to deliver high-impact features and improvements.
• Analyse website performance metrics, user behaviour, and conversion data to drive informed decisions.
• Conduct user research, A/B testing, and competitive analysis to enhance user experience.
• Ensure seamless integration with third-party tools, CMS, and e-commerce systems.
• Work with SEO and content teams to enhance search performance and accessibility.
• Manage backlog, write user stories, and work closely with development teams in Agile/Scrum environments.
• Communicate product vision, updates, and insights to key stakeholders.

Skills & Experience

To be successful in this role, you'll have skills in the following:

• 3-5 years of experience in Product Management, preferably managing website platforms.
• Strong understanding of website development, CMS platforms (e.g., WordPress, Contentful, Adobe Experience Manager), and front-end technologies.
• Experience in user experience (UX), CRO (conversion rate optimisation), and SEO principles.
• Familiarity with Google Analytics, heatmaps, and other web analytics tools.
• Ability to work in Agile environments and write clear user stories.
• Strong problem-solving skills and ability to prioritise effectively.
• Excellent stakeholder management and communication skills.
• Experience with A/B testing tools (e.g., Optimizely, Google Optimize) is a plus.
• Exposure to e-commerce or digital marketing is highly desirable.
  
  

For more information please contact [email protected]

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