Cachia is a bold and expressive Australian sleepwear brand designed to bring joy to comfort. With its vibrant colours, unique prints, and commitment to quality, Cachia offers sleepwear that allows individuals to embrace their authentic selves. The brand caters to those prioritising comfort, self-expression, and affordability, from trend-conscious young adults to parents seeking stylish and high-quality sleepwear for their families.

The Role

Cachia is seeking a creative and dynamic Marketing Specialist to play a central role in its digital marketing and social media efforts. Reporting to the Marketing Manager, the role is supported by three additional team members handling customer service, marketing, and e-commerce administration.

This role is perfect for someone who thrives in an energetic environment, enjoys crafting compelling digital content, and understands how to engage online communities. The Marketing Specialist will be responsible for executing content strategies across social media, email marketing, digital advertising, website updates, and contributing to events and photoshoots.

Key Responsibilities

Content Creation

• Develop still and video content for organic social media and paid advertising.
• Design website banners and other visual assets to support marketing initiatives
• Assist in the creative direction of photoshoots and other brand visuals

Social Media Management

• Manage and maintain Instagram, Facebook, TikTok, YouTube, and LinkedIn, ensuring brand consistency and engagement
• Schedule, post, and analyse organic social content, optimising reach and engagement
• Respond to comments and direct messages, fostering a strong community connection
• Drive growth in engagement metrics such as comments, shares, and account reach

Email Marketing & Website Updates

• Plan and send marketing emails using Klaviyo, ensuring messaging aligns with campaign objectives
• Update website content via Shopify, ensuring product visibility and promotions are effectively communicated

Campaign & Event Support

• Assist in planning and executing brand campaigns, influencer collaborations, and UGC-driven initiatives
• Support event coordination and promotional activations

What We’re Looking For

• Proven experience in social media management, digital content creation, and audience growth
• Experience with Klaviyo (or similar email marketing platforms); bonus points for automation and audience segmentation skills
• Shopify proficiency to manage website updates and content
• A fun, creative mind with a positive, ‘get it done’ attitude
• Strong ability to create engaging visuals and copy tailored to digital audiences
• Passion for brand storytelling and connecting with communities through digital platforms

Why Join Cachia?

• Be part of a fast-growing Australian brand with a loyal customer base
• Work in a creative, supportive, and fast-paced environment
• Play a pivotal role in shaping Cachia’s digital and content strategy
• Access a great workspace in Port Melbourne, with free parking and transport links
• Salary: 75-95k + super, based on experience
• Hybrid work: 4 days in office, 1 at home

This is an opportunity for a creative, strategic, and hands-on marketer to make a real impact. If you’re passionate about social media, storytelling, and digital growth, this role at Cachia is the perfect fit.