The Planning Institute Australia is seeking an enthusiastic and motivated Events & Marketing Officer to help promote and assist with delivery of our events and programs in VIC and TAS. You will be someone passionate about using your broad toolkit of marketing and content skills, and you will have a key role in shaping our messaging and creating compelling and engaging content.

This is an exciting opportunity for a talented individual to keep growing their skills to make a significant impact on our marketing efforts and contribute to improving Australia’s built environment. If you are passionate about delivering a wide range of events and promoting the importance of the planning profession, we encourage you to apply and be part of our dynamic team.

• Do you want to feel like you are making a difference in your next role?
• Are you interested in being part of an organisation with a sustainability purpose, that helps support the future of the community?
• Do you love marketing and delivering a range of events?
• Do you wish to keep growing your skills while supporting our Events Manager?

Planning Institute of Australia

The Planning Institute of Australia (PIA) is the national not-for- profit body representing planning and the planning profession. The team at PIA work together planning and delivering events and education programs, as well as coordinating policy and advocacy campaigns to help our members in their crucial role of creating great sustainable places that communities of today and tomorrow love to live in.

Our mission is to inspire planners and elevate their role in shaping Australia’s future. We do this through championing the value of planning, leading the profession, strong advocacy, and contemporary education.

Position overview

PIA is seeking an enthusiastic and motivated Marketing & Events Officer to help promote and assist with delivery of our events and programs in VIC and TAS. You will be someone passionate about using your broad toolkit of marketing and content skills, and you will have a key role in shaping our messaging and creating compelling and engaging content.

This is an exciting opportunity for a talented individual to keep growing their skills to make a significant impact on our marketing efforts and contribute to improving Australia’s built environment. If you are passionate about delivering a wide range of events and promoting the importance of the planning profession, we encourage you to apply and be part of our dynamic team.

What you’ll be doing

Marketing

• Creating, coordinating and shaping content for PIA’s direct marketing communications to members – a monthly e-newsletter, bi-monthly Planning News publication, and regular members’ communications.
• Collaborating with the Events & Marketing Manager to design and deliver a marketing plan to promote events.
• Contributing to the creation of marketing collateral, such as brochures and presentations.
• Collaborating with national colleagues to achieve consistent messaging and brand representation using the PIA style guide.

Content creation

• Creating, editing and proofreading content to maintain high standards and consistent messaging.
• Developing creative visual elements, such as images and videos, to enhance content effectiveness.
• Assisting with the coordination of compiling and publishing the bi-monthly PIA Magazine and creating promotional material.

Events / PIA Programs

• Assisting the Events & Marketing Manager in setting up and delivering events.
• Running online and in person events as part of PIA’s PLANET Program including working with presenters and venues to coordinate events end-to-end. PIA Victoria runs 80 professional developments courses throughout the period of March – November. This role will be responsible for all tasks related to the PLANET program including communications and administration.
• Reporting on attendance, managing event registrations, and providing general customer service.

Social media coordination

• Coordinating social media accounts and developing content calendars.
• Working with VIC and TAS networks to maximise our social media impact.
• Creating engaging social media posts to promote PIA VIC and TAS events, initiatives, and advocacy priorities (platforms: LinkedIn, Instagram, Facebook, Twitter, TikTok)

Website / General Administrative Tasks:

• Updating and maintaining the PIA VIC and TAS webpages with accurate and engaging content.
• Optimizing website content for user experience.
• Managing shared email inbox and phone answering.

Who we’re looking for:

A motivated and creative individual ready to join a small and passionate team to play a part in promoting the planning profession through PIA VIC and TAS programs and events.

Ideally, you’ll have most of the following:

• Bachelor's degree in marketing, communications, journalism, or a related field.
• Proven experience in content creation, preferably in an entry marketing or communications role.
• Strong writing and editing skills, with the ability to adapt content for different platforms and audiences.
• Proficiency in social media management.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and stakeholders.
• Ability to work autonomously and to show initiative.
• Time management skills and strong attention to detail when managing multiple projects simultaneously.
• Experience with various editing programs such as Canva, video editors for social media.
• Experience with Marketing software (PIA uses Higher Logic)
• Proficient in Word, Mail merge, Excel.

Benefits

Working for PIA includes some great benefits, including a supportive team culture and a strong focus on work-life balance.

Other benefits of this role include:

• Impactful projects: Engage in meaningful work that contributes to the development and advancement of good urban and regional planning practices throughout Australia.
• Collaborative environment: Work closely with a dedicated, supportive, and passionate team across the country who are committed to making a positive impact in the planning sector. Work from our central office in the CBD as well as from home.
• Professional development: Opportunities to enhance your skills and knowledge through training and professional development initiatives.

How to apply

To apply, please submit your resume and cover letter to the Victoria & Tasmania State Manager, Carmel McCormack, [email protected] by Wednesday 19 March 2025.

Applications without a cover letter will not be accepted.

Only shortlisted candidates will be contacted for an interview.