Marketing Manager

Position: Full-Time

About the Adelaide Hills Hotel Group:

The Adelaide Hills Hotel Group encompasses some of the best-known hospitality assets in the state and the nation. Situated in a prized tourist region with access to the Adelaide Hills wineries at their door, The Crafers Hotel (Crafers), The Stanley Bridge Tavern (Verdun) The Fourth Hill Providore (Verdun), and The District Hotel (Nairne) are searching for a passionate individual to join their team.

A distinctive group of hospitality venues known for their gastro-pub cuisine, family-oriented atmosphere, community engagement and an extensive wine program including a 10,500 bottle collection at The Crafers Cellars that is nationally recognised, the group are poised to appoint a Marketing Manager - a newly created position for the group.

Role Overview:

Working closely with venue management and leadership, the Marketing Manager will be hands on in developing marketing and brand strategies that drive customer engagement, enhance visibility and customer satisfaction.

What You’ll Do

Develop and implement integrated marketing strategies across digital, social, and traditional platforms—aligned with AHHG brand standards and the groups commercial goals

Own and grow the groups digital footprint, managing engaging, brand-aligned content across Instagram, Facebook, Tiktok, LinkedIn, and other relevant platforms

Create and curate targeted content that captures the essence of the communities we operate in, inspires customer engagement, and drives direct bookings to venue and events

Build and manage strategic brand partnerships, sponsorships, and collaborations that enhance brand positioning and expand reach

Collaborate with Venue and Food & Beverage teams to design and execute effective B2C campaigns that deliver memorable customer experiences and increase engagement

Maintain and update venue websites with menus, promotions, and events and ensure websites are optimized for SEO and user experience;

Design and execute email marketing campaigns to promote offers, events, and updates;

Use analytics and market insights to track campaign performance, guide optimisations, and stay ahead of digital and competitor trends

Lead local PR and community engagement activities, strengthening the groups profile within Australia and representing the group with media, partners, and stakeholders

Key areas of responsibility will include:

Brand development and management including key messaging aligned with venue ethos and community engagement

Website and Email Marketing

Digital Content Creation and Management

Social Media Management

Digital Advertising

Analytics & Reporting

Award submissions

Who We Are Looking For

We love people who are collaborative, energetic, welcoming, and curious, with a genuine passion for all things local.

You will also bring:

2+ years’ experience in marketing and /or brand and digital management – ideally in hospitality, travel, lifestyle or events

Background and experience in social media, content creation, and digital marketing

Experience in partnerships, PR or community engagement (a plus)

Familiarity with Google Analytics, CMS and CRM platforms

Strong skills in graphic design software (e.g., Canva, Adobe Creative Suite);

Experience with Google Ads, Meta Ads Manager, and email marketing platforms (e.g., Mailchimp);

Excellent written and verbal communication skills.

A degree in Marketing, Communications, or a related field (preferred)

WSET Level 1-2 (desirable)

Creativity, initiative, and a genuine love for storytelling through hospitality

Full working rights in Australia

Why Join Us?

• Be part of a respected and innovative hospitality brand like no other.

• Work in a dynamic and collaborative environment with a passionate team.

How to Apply:

Interested candidates are invited to send their resume and cover letter outlining their qualifications and experience to [email protected]