Head of Sales – NSW/ACT
Foodservice & Hospitality Channel

Senior Leadership Role | Strategic & Hands-On | Report to MD
Are you a dynamic sales leader with deep experience in the foodservice and hospitality industry? Do you thrive on strategy but aren’t afraid to get in the trenches to drive results with your team? If so, I want to hear from you.

About the Role:

My client is seeking an energetic and commercially focused Head of Sales – NSW/ACT to lead and execute the sales strategy across these key states. Reporting directly to the Managing Director, this is a critical senior leadership role within the business, responsible for performance across the foodservice and hospitality channel — including aged care, healthcare, HORECA, and other sub-channels.

This is a unique opportunity for a strategic thinker who can also lead from the front — driving new business, strengthening major customer partnerships, and coaching a high-performing team.

About the Business

My client is a market leader in the Australian foodservice industry and part of a major global group that dominates the sector across Europe, North Africa, and the Middle East. With strong local capability and international backing, the business is well-positioned for sustained growth and continued category leadership.

Key Responsibilities

• Lead and mentor a team of 3 Sales Managers, each with their own field sales teams across NSW and ACT.
• Own and execute the sales strategy for both states, aligned with national objectives.
• Build and manage Joint Business Plans with the region’s largest and most strategic foodservice and hospitality customers.
• Actively support the team in the field, engaging directly with major accounts and being hands-on in driving results.
• Identify and secure new business opportunities across all relevant sub-channels including HORECA, aged care, and healthcare.
• Collaborate cross-functionally with marketing, operations, and supply chain to ensure seamless customer delivery and commercial success.
• Report directly to the Managing Director and contribute to the broader leadership agenda.

About You

• Proven experience in a senior sales leadership role within the foodservice, hospitality or FMCG sectors, ideally with exposure to HORECA, aged care or healthcare sub-channels.
• Demonstrated success in leading sales teams and developing high-performing leaders.
• Strong strategic acumen combined with a hands-on, lead-from-the-front approach.
• Deep understanding of the NSW and ACT foodservice landscape and major accounts.
• Confident in driving growth through strategic account management, tenders, and new business development.
• Energetic, adaptable, and commercially driven with strong communication and stakeholder management skills.

What’s On Offer

• A critical leadership role with autonomy, influence, and direct impact.
• Join a market-leading business with the backing of a global group leading the industry across Europe, North Africa, and the Middle East.
• Work with a respected brand in the foodservice space, with strong momentum and ambitious growth plans.
• A supportive leadership team and a business that values initiative, accountability, and commercial excellence.
• Competitive salary package including vehicle allowance and bonus structure.

Apply now or contac Josh Kehoe at Blackbook Executive on (03) 9823 7400 for a confidential conversation.